Interiors products are turning up in all sorts of unexpected places lately, like these great fun plates by Laboratorio Paravicini found in the Made in Milano interiors products from Yoox.
I guess, for a designer, it’s like moving into mass market consumer goods using interiors rather than perfume. accessories or cosmetics – the more traditional route to profit making by designers – with the added bonus, for the consumer, of some creative fun in their home.
For the retailer, they maybe get some designer gold-dust rubbed off by association and a product offer of interest to their customers? And the feel-good factor of marketing that has a purpose rather than just being about promotion.
Win-win, all round … and I do love these plates – click across to see the full range of plates and other products: Made in Milano by Yoox.
Happy weekend,
