Fashion Gone Rogue featured the images above, amongst others, last week in a feature on MariaCarla Boscono for Givenchy Through The Years. I took a look, thought, ‘Beautiful photography and styling’ and moved on …
Then, over the weekend, I found myself yearning for Christian Louboutin nail varnish after seeing the image below (it’s a big advertising campaign so, subliminally, the message is repeated again and again after you’ve seen it once):
I know my yearning for a £36 bottle of nail varnish is all about the advertising but, dammit, it works. I want, I want, I want …
And then, flicking through The September Issue (of Vogue, natch!), all the fresh Autumn ad’s sprang out, notably for me:
It makes you think, doesn’t it? Advertising is an art form and a selling mechanism and, as such, I feel conflicted by it – impossible not to admire the art and yet I resent feeling sucked into the sales pitch. Part of me is surprised I care. There is no right and wrong in it, is there?
I guess my ‘bad’ is the anti-capitalist guilt of the millions being spent to make the already rich amongst us spend more which seems so wasteful in a world where so many suffer. But, I do enjoy the beauty of the art form.
There has to be a place for beauty in our lives, no, and if advertising finances that, is it a bad thing?